It's been said that financially troubled times can be marked by the uptick in lipstick sales, is this true or just story some lipstick peddler sold us? Well, it looks like it might be the latter, but *M. Night Shyamalan twist* maybe it's actually a subconscious reaction in mate-seeking behavior! Sometimes you think you're going to do some research about self-care and feel-good mini splurges in a time of financial instability, and you suddenly find yourself scowling angrily at screen trying to tell you lipstick is your subconscious' way of competing for resources. Human behavior, as tricky as finding the perfect shade of red lipstick, am I right?
"Boosting Beauty in an Economic Decline: Mating, Spending, and the Lipstick Effect". Journal of Personality and Social Psychology [PDF]
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